Creating a Pipeline of Deals

There are plenty of places to find deals, and creating a sourcing pipeline needn’t be difficult. You do need to be organised and have a structure in place to ensure that you maximise your chances of success. To find great properties and great deals you need four things

1.       Process

2.       Perception

3.       Paperwork

4.       Persistence


Without a process you won’t be able to create a steady stream of potential property deal. Without perception you could uncover a wealth of amazing properties but not know what to do with them. Without paperwork you can’t finalise the deal. Without persistence you can’t grow wealthy. As you can see, only two of these are practical actions – the other two are personal attributes. Finding deals needs you to be practical and personal.

1.       Process. Ideally you want to design a campaign. This gives your activity definition and purpose and allows you to learn each time from your mistakes and successes. I would recommend that you design a 4 week campaign, in which you agree to target a particular area of no more than 1.5 square miles.

·        Using a map, define the area you are going to target and find the postcodes that are part of this location. This will be the HMO location that you’ve already pinpointed. Now locate all the shops, post offices, takeaways and supermarkets that serve that location.

·        Next, you want to get some leaflets designed that tell people about you and how you can help them. We use www.smartpropertyleaflets.com who provide ready-made templates ideal for leaflet campaigns of this type. One thing to remember: you will want to repeat your campaign up to seven times before you see steady results. Order enough leaflets at the start to ensure you have enough volume to repeat your campaign regularly.

·        Find a reputable leaflet delivery service. There are many ways you can achieve this – one is by working with a local takeaway service who are already delivering leaflets in the area. Another is by hiring independent leaflet distributors. Make sure you have a way of spot-testing the coverage of the drop.

·        Write out a number of simple postcards that you can put up in shop windows locally. A suggested wording would be:

   ‘Struggling to sell your house? Do you need to move fast? I am looking for a house to buy and might be able to help you. Please get in touch to see if I can help you call Wendy on xxxxxxx’. A simple postcard with a call to action is the best way to get your message out there.

·        The third aspect of your campaign is direct-to-landlord letters. You can download a sample letter from the website www.centreround.co.uk. The letter needs to be direct, friendly and polite. It needs to state what benefit you can offer to a landlord and how you can help them. One piece of advice: persistence is the key. I regularly receive letters from well-meaning investors who have found my details online and are offering to help me rent or sell my properties. I always wait until I’ve had a second letter before I respond. The sad thing is, I’ve rarely had that second letter. Remember that landlords who may be ready to sell, want to know you are committed. One letter is not a sign of commitment.

·        Another great tip is to incentivise your recipients in some way to meet with you. I mentored a female partnership who had no money to invest and were looking for a rent-to-rent deal to get started. I suggested that to stand out from the crowd, that in their letter they offered to meet up with the landlord and pay for a coffee. As a surprise incentive, even if the landlord was not willing to meet in person this time, I suggested that they include a voucher for a free coffee. As a result they had a number of calls from investors, one which led to a profitable rent-to-rent deal making them over £800 profit per month. Be different.

·        Your campaign should also include contacting all the people like estate agents that you’ve already started to engage with, and should include networking like crazy.

·        Plan your diary so that you can give yourself deadlines and structure. You don’t need to complete all your actions in week one.

·        After you’ve completed the four weeks, spend some time analysing what went well and what didn’t. It takes time and experience to execute a great campaign. Now you need to wait for your seeds to flourish, plan the next campaign and follow-up any leads you have generated.

2. Perception. Perception gives you insight into the possible motivations of a seller so that you can delve into the real reasons for a fast and efficient sale. This is a vital skill as it means you can cut to the chase and start negotiating on terms that are meaningful to you both. Perceiving what will work is a core skill when negotiating with people, and if you rush into the details of an offer too quickly you may miss important details.

However, educating yourself about the various strategies available to secure property is also a must. Without education I would have overlooked many potential deals that crossed my desk. It’s by understanding what makes a deal work that you will be ahead of the crowd, and you’ll be able to work with vendors, agents, local people and your contacts with confidence and insight. Knowing how to adopt the right strategies in particular situations, coupled with understanding people, will allow you to find and negotiate great deals.

Knowing the different approaches for securing property deals will allow you to have a number of strategies to use in addition to the usual route of traditional buying. This will give you confidence to negotiate deals. It will also bring you a streak of creativity when it comes to funding. Many sellers are not necessarily looking for cash. Although their property is up for sale, and it apparently looks as if a purchase transaction is what’s required, many vendors have reasons they HAVE to dispose of the property even though selling is the least beneficial to them. They don’t know what you know and therefore choose go to an estate agent to sell the house. They simply don’t realise that other strategies are possible. It’s your job to work with them and use your knowledge to help them too.

Other vendors are desperate to sell and need a fast transaction. So in an environment where sellers want SPEED and CERTAINTY, how can you work with that? Unless you understand the process for executing a deal fast, you won’t be able to meet the needs of a seller and you will most likely lose out on a possible deal.

In the negotiation for a deal, then, perception and awareness is key. If you struggle with this, here are some tips to help you:

·        Put the vendor first. Make sure you listen more than you talk, and hear more than you speak.

·        Create rapport by asking pertinent and meaningful questions. Watch the person to see how they react to you, and whether they are nervous, shy or wary. Are they a dominant person, a decisive person or an impatient person? Take some time to find out a bit about them but be aware of their motivation. Don’t prod too far immediately, or spend too long on meaningless chatter. There is a maxim in psychology which is ‘pace, pace, pace, lead’. In other words, let the other person set the pace while you set the structure. Then you can mould the interaction and lead the discussion.

·        Have a list of questions already prepared, but sense when it’s time to stop. There are facts you’ll need to gather to assess whether you can form a deal or not. Some people want to get to the point of the offer immediately and others are assessing you to see if they even want to do a deal. Don’t rush into making an offer or saying something you’ll later regret. If you sense that the other person wants to rush you (which is common if they’re motivated to sell) just explain – ‘So that I can make you the best offer, I just need to go away and crunch the numbers. I’m sure you’d rather I got this right than messed you around?’. Most people will say yes to that.

·        After any interaction with someone spend some time reflecting on what you learnt. What did you observe? What were the give-away clues about the motivation of the vendor? What conclusions could you draw about whether a deal is possible on a personal basis? Did you rush the discussion? How were you feeling throughout?

·        It is impossible to predict the outcome of a discussion at this point. Stay calm and positive, and press on with your next steps.

3. Paperwork.

Having the right structure to do the deal once you’ve found a motivated vendor is vital. Before starting any paperwork, you need to gather some core pieces of information from a vendor (seller). These pieces of information are best gathered face to face. Your leaflets and postcards and letters will generate interest and phonecalls. You need to be prepared to take some basic information on the phone. However, the idea is that by meeting in person you can create far more rapport and trust and have much greater chance of creating a deal for you both. The aim is a win-win situation.

Without the following pieces of information you won’t be able to come up with a succinct, clear and precise plan that benefits you both. The core pieces of information to gather are:

  • Address and details of the property and the vendor
  • How long the vendor has owned the house/ property
  • How quickly the vendor needs to / wants to sell
  • What the reasons for the sale are (divorce, downsizing, moving abroad, pay off debt etc)
  • Why the property isn’t up for sale already with an estate agent
  • Are other people to be involved in the decision (partner, parent, siblings etc)?
  • Is there any debt on the property (mortgage, second charge, bridging finance)?
  • If there’s a mortgage, how much is it, what type is it and what’s the remaining term
  • Has a purchase of another property already been agreed?
  • Would the vendor be prepared to let out the property rather than sell it?
  • Has the vendor got plans for the money from the sale?

Once you have these core pieces of information you can then go away and crunch your numbers and come up with a suitable offer. There might be a number of different possibilities so be sure to present them clearly and slowly. Chances are your vendor has never heard of some of them, and was awaiting a simple purchase price offer. They will be pretty mystified when you start to talk about lease options, rent-to-rent and delayed completion if you’re not careful about avoiding jargon. Your communication skills in presenting a deal will be paramount to whether the offer is accepted or not. Practice your delivery with someone who can give you fair feedback if you are unsure of your ability to be clear.

Once you’ve had a successful meeting, you’ve come up with a plan, and an agreed way to proceed, it is vital that this is captured in a Heads of Terms Agreement. This simply lays out the roles and responsibilities that the partners in the agreement will take. This needs to be signed and each partner should have a copy. The Heads of Terms Agreement then forms the basis for your legal documentation. I always advise people to take legal advice on any deal. However, it’s worth bearing in mind that many general property solicitors are not well-versed in creative deal strategies. You may have to refer your specialists to your vendor in order for the deal to proceed.

4. Persistence. Sourcing an attractive deal takes patience and determination. It takes time to set up the pipeline, and time to negotiate with the vendor. It may take a few weeks before you see results from your persistence. You may get a few phonecalls that lead nowhere. You may feel like you’re wasting your time and money. However, in property, like investing generally, persistence pays off. Don’t let your early failures or lack of progress set you back.

After a number of months being seen and heard in our local area, telling people what we were doing and what I was looking for, I hadn’t seen much progress. I began to wonder whether it was worth all the effort and time I was putting in. I was sitting at my desk one day when I received a phonecall from a man who didn’t want to pay for an estate agent to sell his house. The house was a great size and in a good location for an HMO. I was first in the queue! By being known in my local area, I had a distinct advantage when it came to buying or negotiating a deal. He and his wife wanted to downsize, having raised their family in this spacious terraced property. However, the house needed some work to make it attractive to a family buyer – cash he didn’t have. I was able to sit down with him and work out exactly what he needed to move on, and how we could benefit too by creating a win-win solution that worked for us both. He was delighted to save the money that otherwise he would have spent with an agent, leaving him more to put towards a smaller house. In this situation, knowing the strategies that can be used in property deals is paramount, as a simple purchase transaction is only one of many that can be employed to buy and secure property.

So remember Edison’s famous words when you’re tired and feel like you’re getting nowhere, and when you’ve had little results from your efforts:

‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time’ ―Thomas Edison

Are you spending too much time watching TV?

According to a recent survey* adults in the UK spend nearly four hours a day watching TV. This doesn’t account for the time they’re spending on social media sites like Facebook and Instagram.

I’ve got nothing against TV; in fact I can really enjoy a good Scandi murder series like anyone else! At the end of a long day, an hour relaxing in front of the telly can be an ideal way to relax before bed. The issue here is not whether to watch, but how much.

If you find you’re watching a lot of TV, you might ask yourself why? Is it valuable food for your mind? Is it just passing time, or moving wallpaper? Is it a distraction from what you really should be doing? Or is it a way of ignoring the little voice in your head that tells you your life is worth more than this?

It’s so immediate, it’s really easy to find that we just flick the switch (or these days say ‘Telly On’), slouch down on the sofa and a few hours pass by. Is it really worthwhile though? Many of us want to run away from the pain of our daily lives by escaping into other people’s lives. It’s well known that soap operas and dramas are designed to include a cliffhanger deliberately to keep us addicted to the storyline, and stay watching.

It’s often more interesting to see other people’s problems so that we don’t have to face our own. Sadly, all this does is drive us further and further away from creating a solution to our own issues.

I would like to offer you a challenge if you know this is you. I would like you to think of designing your own life so that it has all the excitement of a soap opera with less of the drama! How can you feel more alive, do something that gets you up in the morning with joy, and enables you to create the life of your dreams?

The biggest problem that stops most people doing this is money. If this is you, you will fully appreciate how much of a challenge it is to change your life, ditch your job and do what you feel passionate about. Who will pay the mortgage and the bills? Who will take on board all your responsibilities?

How would it be if you could find another way to create income that doesn’t rely on your time? What about if you gave up a couple of hours of telly watching to learn how to invest in property so that you could make money without a job?

Investing in property allows you to make money without a job. It relies instead on your insider knowledge, your expertise and your contacts. If, through what you knew you could make a thousand, five thousand or ten thousand extra pounds per month how would that change your life? You may think this is ‘pie in the sky’ but I have seen ordinary people, like you, with families, children, jobs and mortgages create thousands of pounds of extra income per month.

How? They’ve done this through investing in HMOs. Houses of Multiple Occupation. I’d love to share with you how I took an ordinary house and turned it into a 7 bed HMO making me over £1500 income per month. And how I did this with very little of my own money.

If you’d be prepared to give up a couple of hours next Sunday night at 7.30pm I’ll be sharing with you – – Why you feel stuck if you are in a job – How to buy property with other people’s money – How to achieve financial freedom with just 5 properties – How to use a simple 5 step system to build your property portfolio.

In addition, for attending the webinar I will send you my unique 7-Step ‘Investor-Ready’ Process to make sure you are prepared for raising all the money for all the property you ever want!

I look forward to seeing you there. Sunday 24th February at 7.30pm.

Please Register for your place by clicking here

What can I do if my partner won’t support me investing in HMOs?

My son Tom is ten years old, and for Christmas last year he got a magic set. He spent the first few days learning all the tricks in the box so that he could amaze all the family with his skills. A few weeks later and there are really only about three tricks that he’s remembered but he’s already close to auditioning for the magic circle. He can summon up these tricks at will, and all he needs is a pack of cards and a one pound coin.

Isn’t it great when you discover something new and exciting? When you learn a new trick, or a new approach? Especially when it’s something that will really help your family like learning how to make money or how to invest in property.

When I learned all about HMOs and realised the amazing cashflow I could make in comparison to my single buy-to-lets I was gobsmacked. I just KNEW that by hook or by crook, I HAD to get into HMOs. My nice little portfolio of buy-to-lets was never gonna make me enough money to leave my job. I just wasn’t making enough money.

So I was committed to getting into HMOs. I was certain. I knew that the way ahead was HMOs. There was just one problem. My problem wasn’t money, it wasn’t time. It was my Darling Husband, Andy! Love him to bits, but cautious? Sheesh, he redefines the meaning of the word. He was SOOOO uncertain it was untrue!! “But what if it doesn’t work, what if we can’t get tenants, what if we run out of money?” he said, his voice laden with doubts.

Ever heard those things from your partner? Or ever thought those thoughts too? Andy was exactly the same.

What I wondered was whether I could ever make this plan work without my husband’s backing. There were risks in going it alone, and I wasn’t sure that I was ready to risk my marriage for money. Deep down I needed to know that he was at least ok with me investing in HMOs, even if he wasn’t willing to do any of the work.

If you’re finding that your partner is less than enthusiastic about your new-found desire to create HMO magic, I might be able to help you.

  1. Don’t rush it. You’ve had more time to let your ideas and your new-found enthusiasm settle than your partner has. He/ she is way behind you in their thinking. They need to learn for themselves. The one way to put someone off something fast is to impose your ideas too fast, too forcibly.
  2. Make time to discuss your ideas. If your partner refuses to listen, ask them if they would allow you 30 minutes to explain your ideas and why you want to invest, without them interrupting or arguing with you. Then you give them 30 minutes to explain why they have misgivings. Then take 15 minutes to calmly discuss your feelings together. After you’ve each shared, leave the discussion for 24 hours. This takes discipline and commitment, but will let your partner see that you are as committed to them as you are to the whole idea of investing in HMOs
  3. Show them you’ve considered their objections by writing out a clear plan. In my experience, people who are cautious tend to be people who like clarity and structure. With a written plan and some thought behind it, your partner may well realise you are serious and have thought about the risks. This alone can shift their mindset.
  4. Accept that your partner’s objections could strengthen your business. Take them seriously and consider whether their reasons have weight. You might realise that if you work on addressing their objections, you could have a stronger business as a result.
  5. Don’t give up on your dream to practice HMO magic. If you are in the right relationship and your partner really respects and loves you, your persistence will pay off.

 

After a few weeks of doing none of the above and frankly nagging Andy to death, he made an excellent suggestion. Being an IT geek, he was used to launching new projects as ‘beta’ projects – trial ones that tested the core idea to see if it would work.

So we agreed that I would launch a ‘beta’ HMO – a trial small four bed HMO. It was the best way to test my idea out and see if it would work, with little risk. It made me happy and it satisfied Andy’s aversion to risk.

Thankfully the project was a huge success, and soon afterwards I could really press on with my goal to create enough HMOs to achieve financial freedom. Our marriage not only stayed intact, but was made stronger as a result.

You can create a magical income from HMOs and you can do it with your partner’s support if you are patient and kind. You never know, in future, they will probably thank you for it.

 

How Can I Get My Money Out? A guide to adding the most value to your HMO.

I speak to a lot of people investing in HMOs and one of their biggest questions at the point of buying a property is ‘How can I be sure to get all my money out?’.
Many of us have been educated to realise that the momentum of releasing money from one deal to use as capital for the next creates momentum for effective wealth-building. Changes to the marketplace, regulation and government towards investors means it is becoming increasingly difficult for investors to pull all their money out of HMO developments, especially if they are new to the market. Many lenders have tightened their criteria so that there is some ‘skin left in the game’ by the investor after the development has been completed – meaning that no matter what you do, you will NOT be able to recycle all your cash when you re-finance after the development is completed. So what can you do to avoid getting stuck with capital left in a project? And how can you best insure yourself against that happening?
Having bought, sold and refurbished nearly 35 properties worth over £5m, we have plenty of experience of developing properties that have valued up thus allowing all the money to be pulled out of the development. We have also had some developments where we have left money in the deal. I wouldn’t necessarily say that the latter were ‘worse deals’ than the former. There are ways to assess and evaluate a project which consider more than just whether you have pulled all your money out. However, there are a few key areas, that when actioned, can create a far better chance of getting all your money out.
1. You make money when you buy, not when you sell. It’s an adage that seems rather counter-intuitive, but it’s absolutely true. Buying a property at the right price is a fundamental first step to adding value. When you buy below market value, you immediately lock in value as comparative to other properties of a similar size, age and state you are already making money by buying below market value. Relying on capital gains is not a sound strategy for HMOs because it can be so volatile. There are clever ways to find properties below market value but they all depend on finding a buyer who is motivated. I suggest rather than looking for properties you look for buyers. We once bought a single buy to let at a considerably reduced price (about 24% below market value) because the tenant had moved out of the house and the landlord had no cash to bring it up to a standard whereby it would re-rent. He therefore had to sell. After we had carried out some basic renovations costing roughly £6k (new kitchen and decoration plus carpets throughout), the house valued up at over £32k more than we had paid for it, allowing us to re-mortgage and pull all our money out. During the conveyancing process on another property which we bought for development as an HMO, we discovered that the garden was hiding Japanese Knotweed! We had a full survey which estimated the cost of complete removal and destruction of the knotweed, plus remedial work on the garden, to be in the thousands of pounds. By taking this figure back to the vendor we reduced the price of the house accordingly. Once the work was completed and insured (very important if you are removing JKW) we were easily able to re-finance the HMO on a commercial basis. If you can find problems with properties, you will find deals. If you can find motivated sellers you can find deals. If you become a problem solver rather than a problem creator, you will find LOTS of deals and this is still the first and the best strategy for creating long term value.
2. Substantially alter the layout. This is a second approach which relies on heavy capital investment and thus is not always possible for investors who are starting out on their HMO investment journey. I’m referring here to putting ensuites in all of the rooms, perhaps even small kitchenettes, moving walls and re-configuring the layout so that the property is clearly only for use as an HMO and without serious work will never be used as a family house again. Getting good plans drawn up by a technically competent person (such as an architectural technician) will also allow you to explore other creative options for the property which a trained eye can spot. Larger properties would be eligible for this undertaking as you will not get the sizes required from smaller houses to make this worthwhile. There is though another risk, which is that in doing so you incur the risk of revaluation of the rooms as single buy-to-let units which in turn become eligible for council tax on their own merits. You need to know the local market sufficiently well to understand how likely this is. When HMOs have planning permission (required for properties with 7 or more bedrooms), a license (currently for properties over three storeys) and full building regulation certification, this can also help to increase the likelihood of a valuation that will recognise the value of the property as a commercial venture.
3. Extend the property. As is the case in standard residential properties, adding extra space to a house can add significant value when designed and executed well. You could add a loft extension, cellar room, or a rear extension to the property, all increasing the rental yield of the house, and adding space. Assuming your costs do not exceed more than 75% of the added value, (i.e. if the added space can add £20k in value to the property, you need to spend 75% or less of that figure to create the space or you will be leaving money in the deal). Space that is already attached to buildings such as garages, workshops or conservatory lean-tos can also be used for conversion (subject to getting the necessary consents). The use of redundant but pre-established space on the footprint of a property has been a well-used hack that developers have historically used to add many thousands of pounds of income to an HMO property. Some of our best performing HMOs are ones we have bought with additional space such as this and converted into additional living or bedroom areas.
4. Great design. Creating beautiful, contemporary and exceptional spaces in which tenants can live is an aspiration for many HMO investors. There are many inspirational ideas you can apply to do this without spending the earth. Lighting, colour, clever use of space, creative touches and unique details can all create a ‘WOW’ factor in an HMO which even valuers are impressed by! Minor improvements such as bathrooms and kitchens of course also improve the look and feel of an HMO. However, in terms of assuring cash out of the deal, this approach is more tricky and may require you to combine this with one of the other approaches I’ve outlined above to maximise the impact that good interior design can have. We developed a small ‘mini-mo’ in Stoke-on-Trent which was bought below market value at £61,000. We spent £26,000 on the refurb which was a huge amount of money comparative to its value. However, the property valued up at £100,000 on a bricks and mortar basis. We left just £2k in the deal and it nets us a profit of £650 per month. This for a small three-bedroom house! The valuer was delighted when he turned up and said it was one of the best-looking properties in Stoke he had ever seen.
5. Experience. If you are brand new to HMOs this is the one area you won’t easily be able to demonstrate evidence of – that is, running and managing HMOs. If you don’t already have other buy-to-let properties this can also be a stumbling block, which is a reason why I advise anyone to get a couple of vanilla buy-to-lets under their belt before embarking on HMOs. Lenders like to see that you are approaching this as a business not a hobby, and have considered maintenance, repairs, voids and local market conditions in your approach to the property. Writing a business plan is becoming a necessity for many lenders to ask for to know that their money is in safe hands (as well as having first charge on the property). This document will become a selling point as you can use it to create the correct impression and build a strong relationship with the lender. It will help you to consider how you will manage the HMO in detail and analyse the risks and rewards if you haven’t already done so. When we put our first business plan in place and gave it to the lender as part of the application, we had excellent feedback which assured us that this was not the normal standard of application they received. Since then we have built a great relationship with this lender, allowing us to access lower fees, lower interest rates and better deals. This takes time and is a huge benefit of HMOs that is not often discussed. Although on your very first deal you may not find that this adds any value at all to the building, as time goes on, the leverage you create when you have a positive and reciprocally beneficial relationship with a lender is huge. Remember you can re-mortgage a property more than once. Property is a long game and having a sound perspective will mean that you can plan when the next round of re-financing can take place. This strategy has tax implications that you should understand and consider, so take tax advice for your business before implementing this approach.
6. Choose the right lender. Using an experienced and well-connected mortgage broker is crucial to get the best valuation on a property. Without experience and specialist knowledge of the marketplace you may end up with an offer and a valuation that does not fully reflect the value you’ve created. By working closely with your mortgage broker they will fully understand your business, your personal situation and agree an approach to risk (again often not discussed but vital when it comes to deciding on your HMO borrowing strategy). Some lenders are happy to value on a full commercial basis (i.e. on a net income multiplier). Others are more cautious and prefer what I call a ‘hybrid’ valuation approach – a mid-way figure that sits roughly half-way between bricks and mortar and commercial. Each lender has their own policy guidance that they use to advise valuers on their panel. While this is not something you can easily influence, you can reject a valuation of a property if you feel it is not reflective of the value you have created. If you are buying with a mortgage and then plan to re-finance after the development is completed, a good plan to make this strategy work will ensure you meet all the lender’s requirements before and afterwards (especially if there is a possibility of re-financing onto a new HMO mortgage product with a different lender).
For example, Precise mortgage’s requirements include:
a. Experience: experienced landlords only. Applicants must have held a current buy to let for at least 12 months prior to application. No first time landlords
b) Occupancy: properties with up to 8 bedrooms accepted
c) Minimum valuation: £250k in London, £100k elsewhere.
d) Rental cover – Interest Cover Ratio: Bespoke ICRs based on individual circumstances to help you to maximise the loan size.
If you don’t meet these requirements you won’t be able to access this mortgage product. Another option is a bridge to term product which allows you to buy, develop and then re-finance with an end valuation in mind. Although this is not completely reliable as a determined end value, it will give you some comfort as to a potential figure. As they say, forewarned is forearmed!
7. Finally, do the maths! Do you really want a commercial revaluation to pull out all of your money? In some areas, it would be preferable NOT to get a commercial valuation if the bricks and mortar value of the property is higher than the commercial multiplier of net rents. Also you must consider the impact on your cash flow if you gear your portfolio highly. By increasing the value of a property you may be able to pull out all of your seed capital, but does it make sense to do it? If the mortgage payments result in creating a risk for your business if your HMO is not fully occupied 100% of the time, is it really right to take out all your money? If you do get a valuation that allows you to withdraw all the added value you have created what is your plan for the money? Having a good accountant and tax specialist at this stage will be vital so that you maximise the positive result you have created. Your age, attitude to risk and overall strategy will help determine the answers to these questions.
Wendy Whittaker-Large
If you would like to find out more about how I can help you realise your HMO ambitions, why not join me on my two-day ‘Multilet Income Multiplier’ Event on 2-3rd March 2019.
At a special donation price of £400 (saving £900 on RRP), with all proceeds going to the YMCA, there is no better time to learn how to systemise your HMO business for success.

From stay-at-home dad to millionaire!

Mick Regan was a stay-at-home dad with a busy schedule when I first met him. He had been made redundant from a well-paid job, and was now able to to spend more time at home with his children, which was great. However, he realised that unless he did something soon, his redundancy money would soon be spent!

While it feels nice to buy all those things you’ve always wanted, Mick knew that he needed to replace his income FAST. His redundancy pot was not massive, and he knew that he could fritter it away if he didn’t have an investment plan.

He didn’t know much about HMOs except that they could make him much more money faster than a single buy to let property. So he joined me on my HMO Magical Mentoring Programme and started to look for his first property. Using the knowledge, information and systems from the programme he found an amazing deal almost straight away.

It was a three storey house that had been neglected, and included the bonus of a basement flat conversion. By this time his confidence had grown enough to put in a cheeky offer, and it was accepted. Here are the figures from this, his very first deal:

£178k purchase price

£82k refurb costs

£300k re-valuation

£35k left in the deal

£2500pcm (5 units @ £500pcm)

£600pcm (basement flat)

£3100pcm Gross income (£37200 pa)

The amazing thing that happened to Mick was that after this experience he just got bolder and bolder. He continued to raise money and do deals and he now has a portfolio worth over £1m.

Here’s what he said about working with me’

I started out knowing nothing about HMOs. Wendy taught me how to find the right ones in the right area, and rinse and repeat it. My first HMO makes me £1600 profit per month (fully managed in Stockport) and I now have a pipeline of deals worth over £600k”

It all started with a small investment pot and a desire to create income with what he had.

Could you do that too? Yes you could…

Contact me NOW if you want to find out how you can achieve the same things that Mick did.  I offer a FREE 30 minute consultation call to explore your options and see if mentoring is right for you.

Here’s the link to book your call: https://fwfozt-free.10to8.com/

Books for Christmas!

What’s on your gift list?

Do you have a book you’re hoping someone will buy you?

These are the books on my list (hint hint) … anyone??!!

The 80/20 Principle: The Secret of Achieving More with Less by Richard Koch

ReWork: Change the Way You Work Forever by Jason Fried (Author), David Heinemeier Hansson (Author)

Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist Kindle Edition by Kate Raworth (Author)

What’s on your book list?

Saturation, Supply and Shifting Sands

If anyone tells you that the laws of supply and demand don’t apply to property, be very careful to analyse their motivation! Whilst property prices are much more linked to the supply of mortgage lending rather than the supply of properties, when it comes to rental availability there is a clear correlation between supply and demand.  In any market place, where there is an over-supply of product there will be an impact on the strategies used to sell that product. This might result in lowered prices, or better deals, or an improvement in quality. HMO rooms are no exception to this rule. If you are investing in HMOs you might have seen some changes to local supply. The fact is that in some areas of the UK there are more rooms than demand at present, and landlords are struggling to fill their HMOs. Why is this?

  1. The first reason is that investors have realised that the only way to maximise their portfolio income has been to invest in HMOs a) to counteract the pernicious new tax laws that are being introduced b) to benefit from higher monthly cashflow c) to leverage commercial finance and d) to protect against potential voids. With access to better information, training and support, more and more investors are recognising the power of HMOs for long term wealth and immediate profits.
  2. Secondly, the introduction of stamp duty on second properties over the price of £40,000 has meant that smaller, single buy to let properties are proportionately more expensive to buy. Coupled with the minimum mortgage or purchase price requirement from lenders where investors are investing via a limited company has lessened the appetite for cheaper properties, and increased the need for a higher return linked to a higher purchase price. HMOs make the perfect foil to these prerequisites.
  3. Brexit and immigration. Certain parts of the UK have already felt the negative effects of Brexit, with many Eastern Europeans migrating back to their home countries. According to Migration Watch UK ‘Although we have seen a fall in net migration of EU8 citizens there have been continued increases in immigration from Romania and Bulgaria, so it is too early to say what effect the referendum result has had on long-term international migration’. In other parts of the UK there is a growing immigrant population. Predictions are that immigration will stay steady in terms of net figures, but that certain immigrant communities may change substantially in terms of culture and mix.
  4. Student housing impacts. In many traditional University towns, an enterprising landlord could make a good living from students renting rooms in the locality. Recently there has been an explosion of high quality, contemporary purpose-built student accommodation wiping out the demand for individual HMO housing, necessitating a shift in market offering from landlords still wanting a profitable return. In many instances, they have adapted and upgraded their HMOs to attract the professional market, and this has in turn impacted the current professional HMO stock.  

These factors have created excess provision in some areas especially where investors have failed to understand the forces at work in the local economy and the necessity to adapt and change to the marketplace. So what can an investor do who is facing competition and wants to resist the lure of price reductions just to fill rooms?

  1. Ensure that you are creating a product that not only offers great value but also has a niche offering. Whether you offer personal service with a smile, have wonderfully designed interiors, or make HMOs great communities, you need to identify what it is you are good at and tell your market place about it. In this day and age, unique and niche brands get people talking and sharing, and your HMO business is no exception.
  2. Tell everyone what you do. Use social media like Instagram, Facebook and Pinterest to share your message and learn how to create advertising copy that sells your rooms (linked to the ideas above).
  3. Work with local businesses and estate agents to create win-win referral deals that benefit them too. Incentivise your tenants to give you referrals and ensure you get plenty of feedback that you either act upon or share!
  4. Respond fast and flexibly. If you cannot respond to a viewing or request quickly, in a competitive market place you will probably wait much longer to fill your rooms.
  5. If you are unsure about consistent supply of tenants, always have a plan B. What else might you do with an HMO that you just can’t fill? Might this present another opportunity that you have missed?

The ebb and flow of supply and demand in HMO rooms is constantly shifting. As investors we not only have to adapt to survive but also to thrive. In this changing landscape of rooms and provision, the creative, savvy and determined investor has the edge. Make sure you’re one of them!

 

How to FUND your HMO Project!

You’ve heard the phrase ‘ Money Talks’ no doubt. But if all yours has ever said to you is ‘Goodbye I’m off’ then you’ll know that making money from property is not as easy as it looks!

Funding your project is often the hardest part of the system unless you know what you’re doing! If you’ve FOUND a great property but have no money to buy it or develop it. you are well and truly STUCK.

Here are some of my top tips for ensuring that you DON’T GET STUCK without money when you are investing in HMOs…

1) Your money mindset is the most important part of the process.
If you believe, trust and TAKE ACTION, you can raise as much money as you want to. I know this may seem a little airy fairy, but trust me, I have worked with many people who say that the difference between being wealthy and being broke is what is between your ears! Not what you can do, your background or your education. It is purely how you THINK and ACT that makes the difference.

2) Create a clear budget for what you need.
Purchase Price – £140,000
Refurb costs – £50,000
Legals – £700
Stamp Duty – £4,500
TOTAL = £195,250
It looks like a lot of money doesn’t it? But how about if you break it down and challenge yourself to raise each part, bit by bit? (In reality most of this will come from your investor but it’s a great challenge to get lots of little pieces and put them together).

3) Do the maths on the project
How many rooms will you create: 6
How much will the monthly rent be on average per room: £600
Total Annual Rent: £43,200
With those figures you can work out the Return on Investment for your investor, your yield and the possible re-valuation at the end. It’s not an exact science as there will be voids, maintenance and so on. The key thing is to understand the maths behind it, so that you can give your investor some rough ideas as to their return.

4) Create a compelling reason why your investor should work with you
This might be because of your personality, your work experience, or your relationship with them. It is very rarely just about property investing experience or money.


5) Network and learn continually.
You are always pitching, whether you realise it or not. Your social media, your emails, your meetings and your networking say a TON about who you are. Make it great and make it memorable. People will fall at your feet to lend you money!

Multilet Income Multiplier Event
If you are dribbling to know more(!) I am leading my VERY last Multilet Income Multiplier event next weekend – 17th and 18th November at Crewe Hall in Cheshire. It is a fabulous hotel, and I’m even gonna take you out for dinner on Saturday night!
The event will cover everything you need to know to set up, scale and systemise your HMO business and is the very last one I will be running. As this is my last event, I am offering a very special rate for the last few seats I have available.
Just £499 plus vat for your ticket to this amazing weekend experience.
If you would like to know more, please click here https://goo.gl/6kERgs for full course details and information about what will be covered on the two day event.

Finding the Right Location for your HMO

Finding the right location for your HMO might take some time but if you want to create an HMO that cashflows for many years to come, your due diligence now is worth it.  This is the first step in the process and the MOST important. Identifying your ideal investment area will also allow you to grow your portfolio quickly as you test and refine your model with a relatively small set of variables.  This will eventually save you time and money and allow you to create a ‘cookie-cutter’ approach as we have done in our company and repeat the same steps faster and more efficiently each time.

Initially you will need to choose your ‘macro’ location. This is the town or city where you are going to make a professional HMO work for you. In terms of an area where the most successful professional HMOs are located, there are some key characteristics you need to look for, which are namely:

  • A population of NO LESS than 80,000 people – otherwise you are unlikely to have the right number and supply of houses.
  • Robust and various transport links to the wider region (train, coach, bus, motorway, tram etc).
  • Within 20 miles of another equally large conurbation.
  • At least 20 medium to large employers (3000 people plus) who have a significant need for skilled or semi-skilled labour.
  • Local plans for growth, regeneration and investment (this is not always easy to uncover but looking at the local plan will ascertain local trends for housing and employment. Knowing the priorities of your local council for development over the next five years is a core part of understanding the viability of a potential HMO).
  • Retail and shopping facilities that cater for all segments of the population.
  • At least 10-15% of property in the rental market (i.e. predictable and steady rental market). This is true of most of the UK at present! This factor is important as it influences your tenants’ ability to move up and out of your HMO eventually. Some may leave due to job changes, others will purchase their own property and many will move into a single let property. If there is limited opportunity to move up the rental ladder this will affect the popularity of the area with regard to HMO room lets. Also having a strong local rental demand will ensure there are plenty of lettings agents locally who you can work with to let out rooms.

So as you can see, choosing the right location to invest in is critical if you’re to make the most of your money and investment, doing all you can to get a good return. After all, that’s why you’re in business, isn’t it?