52 Week Video Series – Week 5 – The Four Ps!

Do you REALLY know how to make customers return to you time and again? What are the four Ps that make them use YOUR services/ and business more than anyone else’s?

 

 

 

I look forward to hearing how you get on increasing your business by using these four Ps!

Foundations for success!

Like buildings, your business is built on foundations. If these are solid and continue to be solid, you can grow a phenomenal business. If they are not and always a bit shaky, you will never be able to build a sustainable and developing business that produces regular income and long-term wealth. I have been really trying to ascertain what attributes have made a difference in my life (and I am far from perfect as you know) and also what I see around me in my network of successful entrepreneurs. What makes them different? What makes them standout?

Life and Business Success

I believe there are four corners of personal, business and life success. They form the foundations for your life AND business. If you make these four your cornerstones and remind yourself of them every day you will make wise decisions, good choices, have high energy and be able to do all you set out to.

 

Here they are:

1) Personal responsibility. If you do not take FULL and COMPLETE personal responsibility for everything that you do (in the past, in the present and in the future) then you will always BLAME others for your failures, and fail to take action in the areas that will become great habits for your growth. You MUST absolutely MUST realise that YOU are the key to your own success – nobody else. You may need to forgive and let go, you may need to STOP unhealthy thought patterns about others. Don’t compare yourself to others – recognise you are responsible for yourself and yourself alone. Be excellent in who YOU are.

 

2) Focus. Follow One Course Until Successful. Don’t give up until you have achieved your goal. Perseverance and persistence are central to the behaviour and thinking of anyone who grew a successful business. This requires commitment and discipline. Saying NO to distractions and areas that draw you away from your core values.

 

3) Control. You need to learn to control your emotions primarily so that you can create control and balance in your business and also in your life. Don’t let your inner chimp ruin your life (For more on this read Steve Peter’s ‘The Chimp Paradox’). If you allow fear, worry, anxiety, excitement, passion or elation to be in control, you will not be able to make sensible decisions that rely on logic and sound principles. A good rule of thumb is to wait 24 hours before you buy anything that you REALLY want. So that you can sleep on it and think about whether this purchase is really right for you. If you make purchases based on emotion, you will find that you won’t have enough money to invest with and lengthen the time that you become financially free.

 

4) Vision. What is the vision – the REAL vision you want for your life? Do you really want financial freedom? Or do you really want just to spend, spend, spend? (The two are quite different). You may want an opulent lifestyle which is fine, but are you prepared to be frugal in the meantime, invest and wait, be patient before you achieve financial freedom? Are you really prepared to SLOG to make it happen, or do you ideally want an easy life? The two are not compatible. Your EGO is incompatible with your GROWTH. Your ego will tell you to do one thing, which may actually work against your long-term wellbeing.

 

To identify your values a book I recommend is ‘The Values Factor’ by John DiMartini. If you are interested in learning more about how your ego works against you, try ‘A New Earth’ by Eckhart Tolle.

 

I’d love to know what you make of these four foundations – do they ring true in your life?

What has helped you the most to get to where you are today?

Why mentoring makes a difference

When I first started out in my property journey (over 20 years ago) I went to speak to a friend’s husband who had 5 student multi-lets to find out exactly how he had created this small but effective portfolio. I copied his model, learned how to raise finance from the bank before BTL mortgages were created, and studied tenant and landlord law to develop my knowledge and application. With Alan’s guidance and support, I began to make good profits from my very first student multi-let property, and I didn’t look back.

Over the years I have had other mentors – business, personal, HMO specialists – all people who have done what I wanted to do but didn’t know HOW to do it. In the past, I have also worked with a personal trainer and a spiritual advisor to help me grow and develop as a person and to this day still implement the practices I learnt with them.  Often I chose people that I wanted to work with because I could see that they had done something against the backdrop of challenges which I too was facing. My personal trainer for example, also had a young family, so could understand the difficulties of fitting exercise around a busy lifestyle. She also understood the problems of feeding a family when they want to eat egg and chips and you want to nourish yourself with avocado and feta salad.

If you need to find someone who is right to mentor you, it helps if you have an understanding of where you are now, and also what’s stopping you. You may have identified a goal that you want to achieve but you aren’t sure HOW to achieve it. You may look at others who are successfully running businesses, creating passive income or building property portfolios but just not know where to start. This confusion leads to you chasing your tail. It leads to indecision, procrastination and defeat. How do you avoid this trap? You need to find someone who has already demonstrated a PATTERN of success, that you can simply copy and paste. Also, someone who you can relate to and who has themselves proven that despite life’s challenges, they have achieved success.

The benefits to you in finding someone who has already done this are multifarious:

1) Not wasting time on U-turns and dead ends looking for answers that someone else has already discovered

2) You can build a business based on tried and tested principals and practice

3) Utilising someone else’s mistakes from which you can grow

4) Improving on the ideas you glean from another person’s implementation

5) Finding short cuts and faster routes to delivery (i.e. NOT reinventing the wheel)!

6) Staying accountable to your goals

7) Regularly measuring your progress

8) Having someone who’s on your side with whom you can confidentially share your worries, concerns and questions

9) Having your ‘blind spots’ illuminated and your ‘starshine’ magnified

10) Saving thousands of pounds and hours of time in non-personalised and irrelevant learning which doesn’t take account of YOUR situation, strengths, position and goals.

The question is – WHO do you need? And WHAT are you trying to achieve? THEN you can find someone who has done it successfully, COPY their systems and processes, and PASTE them into your life, with help and support tied in to ENSURE your SUCCESS! The only question is WILL YOU?!