52 Week Video Series – Week 5 – The Four Ps!

Do you REALLY know how to make customers return to you time and again? What are the four Ps that make them use YOUR services/ and business more than anyone else’s?




I look forward to hearing how you get on increasing your business by using these four Ps!

Goals, Plans and Exponential Growth!

However BIG our goals are, if we don’t have a plan to achieve them, it is highly unlikely we’ll succeed. And if we don’t persist in them, we’ll never reap the rewards of our early investment.plan

I would like to share with you some thoughts and reflections I have had on WHY we don’t achieve our goals and HOW to ensure we do.


  • Know your reason WHY.

You decided have decided to invest in property to succeed! To create £5k, £10k or even more in passive income per month. Maybe so you could replace your job, your partner’s job, or to give yourself another income stream. It might have been to provide income for your retirement, or capital for your children’s future. Do you know what it is, and have you set this out where you can see it daily? What about a vision board to remind you of your reasons why?

  • Set a MEASURABLE income figure as your initial goal.

Whatever your reason WHY, you will have set yourself a goal in terms of a monthly FIGURE to achieve. This is the first obstacle to achievement that I see with a lot of people. They don’t set a NET INCOME figure that is easy to measure. Unless you set a goal that is CLEAR and measurable, how do you know if (and when) you have achieved it? If you don’t already track your net income, this needs to be one of your first actions to complete.

  • Set yourself a deadline to get to your first goal.

With no fixed income goal and no deadline, there is no point just being ACTIVE. Some people confuse ACTION with ACHIEVEMENT. Yes, you need to take massive action, but not if that is chasing your tail doing things that waste your time and are irrelevant to your goal. What are the key activities that will make you the most money in the shortest amount of time? Answer this question with truth and honesty and you are on the first very big step to making a shed more money immediately!

  • ASSESS where you are now and how far away you are from your goal.

If you’re currently achieving £1000 per month in passive income from property, and you want to get to £5k per month, the next step to identify is to agree how long you are going to give yourself to achieve another £4k per month.. This is often the hardest step to estimate as it may have taken you many years to get to £1000 net profit per month. Getting 5 times that amount may seem insurmountable! However, if you persist in taking action, and keep pushing forward you’ll experience EXPONENTIAL growth.

  • Write out a PLAN of action.

HOW will you achieve your goal of an additional £4k per month – will it be by doing 4 HMOs each giving you £1k. Or 10 mini HMOs giving you £500 per month (or maybe a Joint Venture with another investor). What will you do each month? What will you do each week? What will you do each day? I use the Darren Hardy materials to keep me clear and focused. However, I limit myself to focusing on three goals at a time which makes me much more focused and much more accountable! Ensure that your actions relate to your goals and stay focused on achieving them.

  • Remember the law of exponential growth.

Exponential growth is one of the most powerful principles in the universe. Having an intimate understanding of how it works can make you a master of money and success. On the most basic level, the principle states that the bigger something is, the faster it grows. So as you get bigger, the faster you will be able to implement and grow.

  • Stay accountable.

I recommend the Darren Hardy plan as an excellent tool for tracking your activity and progress. Only by doing this regularly, with discipline and focus will you get to your goal. I believe YOU can do it. But you need to believe that too, really believe it. For only then will you take the massive steps needed to achieve it.


To your growth!

Foundations for success!

Like buildings, your business is built on foundations. If these are solid and continue to be solid, you can grow a phenomenal business. If they are not and always a bit shaky, you will never be able to build a sustainable and developing business that produces regular income and long-term wealth. I have been really trying to ascertain what attributes have made a difference in my life (and I am far from perfect as you know) and also what I see around me in my network of successful entrepreneurs. What makes them different? What makes them standout?

Life and Business Success

I believe there are four corners of personal, business and life success. They form the foundations for your life AND business. If you make these four your cornerstones and remind yourself of them every day you will make wise decisions, good choices, have high energy and be able to do all you set out to.


Here they are:

1) Personal responsibility. If you do not take FULL and COMPLETE personal responsibility for everything that you do (in the past, in the present and in the future) then you will always BLAME others for your failures, and fail to take action in the areas that will become great habits for your growth. You MUST absolutely MUST realise that YOU are the key to your own success – nobody else. You may need to forgive and let go, you may need to STOP unhealthy thought patterns about others. Don’t compare yourself to others – recognise you are responsible for yourself and yourself alone. Be excellent in who YOU are.


2) Focus. Follow One Course Until Successful. Don’t give up until you have achieved your goal. Perseverance and persistence are central to the behaviour and thinking of anyone who grew a successful business. This requires commitment and discipline. Saying NO to distractions and areas that draw you away from your core values.


3) Control. You need to learn to control your emotions primarily so that you can create control and balance in your business and also in your life. Don’t let your inner chimp ruin your life (For more on this read Steve Peter’s ‘The Chimp Paradox’). If you allow fear, worry, anxiety, excitement, passion or elation to be in control, you will not be able to make sensible decisions that rely on logic and sound principles. A good rule of thumb is to wait 24 hours before you buy anything that you REALLY want. So that you can sleep on it and think about whether this purchase is really right for you. If you make purchases based on emotion, you will find that you won’t have enough money to invest with and lengthen the time that you become financially free.


4) Vision. What is the vision – the REAL vision you want for your life? Do you really want financial freedom? Or do you really want just to spend, spend, spend? (The two are quite different). You may want an opulent lifestyle which is fine, but are you prepared to be frugal in the meantime, invest and wait, be patient before you achieve financial freedom? Are you really prepared to SLOG to make it happen, or do you ideally want an easy life? The two are not compatible. Your EGO is incompatible with your GROWTH. Your ego will tell you to do one thing, which may actually work against your long-term wellbeing.


To identify your values a book I recommend is ‘The Values Factor’ by John DiMartini. If you are interested in learning more about how your ego works against you, try ‘A New Earth’ by Eckhart Tolle.


I’d love to know what you make of these four foundations – do they ring true in your life?

What has helped you the most to get to where you are today?

How are you going to make the remaining weeks of 2017 count?

Where did 2017 go? Do you realise there aren’t many weeks left? 


Have you got goals that you haven’t reached? Ideas that didn’t formulate into a plan? Strategies that never took off?


Is it too late to do anything about this? Am I asking too many questions? (lol)


Now is your time to SPRINT into 2018 by making this last sixth of 2017 really count – if you haven’t got a PLAN – write one. If you haven’t found a STRATEGY – decide to go for it anyway. If you haven’t clarified your GOALS – do it NOW. Do you want to raise £100k for 2 HMOs? Do you want to find 6 cash-flowing deals that you can source and sell on? Do you want to lose 6lbs in weight? Do you want to increase your income by £2k per month? Don’t start by thinking these things are impossible. Start by writing your goals and making a plan. Then you need to activate those things on your plan by assigning times to them, deadlines and how you will stay accountable.


Take 30 minutes TODAY (even if it has to be at 10pm tonight) and sort out the last few weeks of this year to be BIG.


Yes it will require you to give up lots of things – TV, socialising, shopping, drifting, wasting time! Instead, you will need discipline, focus, commitment, determination. You will need to take MASSIVE action. But not only will it pay off this year, you will SPRINT into 2018 ready to go for it! So what are you going to do? What are you waiting for?



A great idea that I found online: Deep-clean your social media.

Over the remaining weeks, focus on upgrading the quality—not always the quantity—of your online communities. Strive to fill your screens only with content that inspires and motivates you to become a better version of yourself. Follow people and companies who post positive, encouraging messages, and unfollow any individuals or groups that aren’t conducive to your goals. Over the two-month period, you should start to notice a more constructive and motivating online environment.


To your growth!


WHY do you do what you do – NO I mean REALLY!

Have you ever had a burning question that rolls around your mind, often popping up least when you expect it, and waiting like a crouched cat to pounce and devour the answer? I have. It’s a question that has been troubling me all year and is simply this – “WHY do I do what I do”? Is it coincidence that I fell into this property lark? Or is there a greater design at work here? Is there something unique and ‘me-like’ that I bring to the industry which makes it fit like a glove with my preferences and lifestyle? Or is it just that as an entrepreneur I wasn’t entrepreneurial enough, failing to innovate, create or design a inventive enough solution to another great worldly problem, which meant that I had to tread a well-worn path instead? So property investing was an easy enough strategy to follow and with the right mindset and skillset enabled me to make enough money to live on and have a great lifestyle. Is that the REAL WHY though? And actually does it matter?

My background is in early years – a passion I still hold close to my heart, believing as I do in the innate value of children and the opportunity for learning and growing that is presented to us all in their very existence. However, I am no longer making my presence felt in that domain. Despite the passion and the intrinsic purpose which I feel for the subject. I had worked in the domain of education for many years and as a sideline invested in property.

My life pivoted two years ago, when, my DH and I had a choice – whether to accelerate our property portfolio or to continue in our (well paid but very mundane and quite stressful) jobs. There was no debate. What would you do? Turning right rather than left at that T-junction enabled us to leave our jobs (and the rat race), spend time with our growing sons, increase our giving and participating, and still expand our portfolio. Looking back I can see that the last two years have been an amazing journey, allowing me to express my greatest value – FREEDOM! It has also plunged me into the most incredible world of mentoring which I LOVE with a passion!

Admittedly I haven’t been as consistently passionate about property. I can’t deny that the extra cashflow and the pride of a growing business feels good. But when I pare away my ego and stare at myself hard and long (like a Paddington hard stare) I realise that even that is actually not enough to persist with it. In fact after a while I find it becomes a little boring and empty just pushing for more money, when there’s no clear purpose driving me forward.

So I’ve started to examine my motives more transparently and challenge myself to find the truth behind why I do what I do and whether it constitutes enough significance to continue. Another T-junction you might assume. I have wondered that myself. But then I BELIEVE that this is the right place for me, the right industry for me, the right path for me. So that wasn’t meant to be a veiled intention to stop investing in property. In fact I don’t think I could stop now! I love finding great deals, helping people out of sticky situations, making money for investors, helping people find great places to live, looking after our tenants and creating a slick and profitable venture.

Oh – HOLD ON! I think I’ve stumbled across the answer to my question.

So why am I still struggling with WHY? Well because I have lost touch with those very things that rev me up and get me going in the morning! I actually do love viewing dirty, smelly, horrible properties but which offer SO much potential! I LOVE meeting investors and creating a win-win which meets all our needs and desires! I love having a team of people who I work with and who are specialists in their own right. There’s much in fact that I DO love but which now other people do for me. Maybe that’s the reason I’ve lost the WHY.

You may have experienced the same thing! You started something with a clear WHY but it has become lost under layers of activity which don’t nourish your inner being – your vision – your real WHY. As our business has grown, I have become involved in so many things which are not really ‘ME’. That’s why I find mentoring to be so thrilling. The relationship interplay which enables another person to learn and grow and which is so akin to my early years background and so ‘ME’! Mentoring is aligned with my vision, passion and purpose explicitly and implicitly. In property I seem to have lost tough with that connection and perhaps that is causing this internal questioning. Maybe then, my next steps on this thrilling yet challenging journey, need to be about re-visiting WHAT I love to do in property, for in so doing, I wonder whether the muddy puddle of my mind will be stilled enough to allow my WHY to appear.